The platform shows you what to fix.
Coaching gets it done.
A named specialist works your priority list with your team, joins the session where the decisions get made, and trains whoever owns this next. In-house teams and the agencies who run their marketing sit in the same programme.
Why do teams stall after the first month?
Because the list gets longer than the week. The platform finds more to fix than one marketer can carry, and every item needing a developer, a legal sign-off or a decision above their pay grade sits still. Coaching exists to move those, and to say out loud which items are not worth doing at all.
What actually happens in a session?
Work, not a status update. The list is open on screen, the top items get drafted or decided in the hour, and anything blocked leaves with a named owner and a date.
- PriorityThe three things worth doing before the next session
- DecisionsWhat gets dropped, said plainly, so the list stays honest
- HandoverBlocked items written up for the developer who will do them
- TrainingThe person who will own this next learns it by doing it
How a typical hour is spent. Illustrative example, not a fixed agenda.
Most of the hour goes on the item that ships, not on the report.
Cadence is agreed with your team, not fixed.
- Week oneSet-up and first read-outThe list cut down to what matters this quarterMarketing lead, and whoever edits the site
- Weeks two to sixWeekly working sessionSomething ships in every one of themMarketing, plus a developer when a fix needs one
- Weeks seven to twelveFortnightly, and trainingThe person who will own the work learns it by doing itMarketing, and your agency if you use one
- After thatMonthly read-outA quarterly plan you can take to your boardMarketing lead and your specialist
Nothing here is a workshop.Every session ends with something published, decided or handed over, which is the only reason a busy team keeps the slot.
Who does the work, you or your specialist?
You keep every approval, and your specialist keeps the queue moving. How that splits depends on who runs your marketing, so the programme is set up differently for an in-house team than for an agency working across a client list.
If your team runs it in-house
Your specialist takes the items nobody has time for and drafts them ahead of the session, so the hour is spent approving rather than starting. As your team gets faster, sessions get shorter and further apart. The measure of success is that you stop needing the slot.
If an agency runs it for you
The agency sits in the session with you rather than reporting on it afterwards. Their team learns the workflow on your account and then runs it across the rest of their client list, and you stop paying twice for the same explanation.
What happens when the coaching stops?
The list, the drafts and the approval trail all stay in your account, and so does whoever was trained on them. Teams usually keep a monthly read-out for the quarterly plan and run the weekly work themselves.
What will the sessions actually work on?
The three jobs the platform keeps raising: making your pages quotable, getting named in the wider sources, and protecting the rankings you already have.
What does a stalled list cost you?
The quarter it was written for. The findings do not expire, but the answers your buyers read are rewritten every week, and a backlog nobody has time for is the same as no plan at all.
Frequently asked questions.
The six we are asked most often before a first session is booked.
A named specialist who works your AI visibility list with your team. They join a regular working session, take the items that need a developer or a legal sign-off through to done, and train whoever will own this work next.
Whoever can make the change. Usually the marketing lead, the person who edits the website, and a developer when a fix needs one. If an agency runs your marketing, they sit in the same session rather than a separate one.
Both, and often together. In-house teams use it to move the items nobody has time for. Agencies use it to get their own people fluent enough to run AI visibility across a client list without escalating every question.
Weekly at the start, when the list is longest and the decisions are new, then fortnightly, then monthly with a quarterly plan. The cadence is agreed with you and changes as your team takes more of it on.
It is scoped with your plan rather than sold as a fixed package, because a team of two and a group of forty need different amounts of it. Tell us the cadence you want and we will price it with you.
Some of it. Your specialist drafts, prioritises and works the queue with you, and you keep every approval. The point is that your team ends up able to run it without us.